* Face Book: 200,000 new users per day; 34.5 billion page views per month
* My Space: 150 million users; 200,000 new accounts per day
* You Tube: 7 billion page views per month; serving 100 million videos per day
* Digg: 189 million page views per month; 2 million users
That is a lot of potential exposure for your business - can you afford to miss out it?
SMO - Social Media Optimization
What is Social Media Optimization?
Social Media Optimization (SMO)is a set of methods for generating publicity through social media, online communities and community
websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.Social Media Optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Optimization (SEO) strategy for organizations or individuals who care about their online presence.
How does it work?
* The main tool that is used in social media marketing is your website. Your site will be made search engine friendly so that search engine spiders index it. This will in turn bring it up in relevant searches and thereby bring in targeted audiences to your site.
* You site will be promoted to social marketing means such as blogs, ezines, press releases, and forums so that people who use them will be able to access your site for further details based on the articles you post here. These articles will be keyword padded so that search engine will pick them up in relevant searches.
* You will be able to communicate to your customer base using the power of the internet, and access people through the internet as a quicker way of gaining attention of your target audience.
* Through social media marketing you can enhance your brand image. Various means such as blogs, enewsletres, ezine articles and so on will bring out your marketing message to targeted audience. The more you make an impression with your targeted audience the quicker you can get the word around on your product and service offerings.