Why Blog?

Blogging is one of the most powerful practices on the internet today and serves several important functions to your website:

1.) Fresh Content – Have you ever wondered why Google loves blogs? Well, it’s because they love fresh, updated, current information that is relevant to today. Google’s goal is to provide its users with relevant information dictated by the user’s query, and blogs help Google understand that your information is relevant! The more you blog, the more Google will like you, and the more often people will find your website when searching with Google.

2.) Customer Relations – Blogging can help you stay in touch with your customers and provides a company with the ability to have a “personality.” Far too often does a business seem so non-personal that it drives away potential customers looking for a person-to-person business relationship. Blogging allows you, as a business, to express your views, opinions, standards and ethics to the general population who might decide you are the more “friendly” business than your competition.

3.) Feedback! – Blogs allow your customers to express themselves in a way that was not possible just a couple years ago. As a business owner, you always want to know how your products/services can improve. Blogs allow you to gather this information in a free, non-invasive manner. Ask each and every customer to rate & provide feedback about your business and not only will you be able to improve your company, but also develop stronger customer relations with consumers.

We at Targeted Advertising Solutions have set up hundreds of blogs and can help you optimize yours to serve its full purpose for your company. Our seo solutions are cutting-edge and will help you achieve all of your online goals.

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Does SEO work for your organization? Asset or Expense?

Will the cost of SEO ultimately pay off for your company?  This seems to be a major question out there today.  The quickest, easiest answer is, YES.  Will it pay off right away?  Probably not.

As time passes the internet is becoming the dominant location for consumers to find products and services.  Starting a useful campaign now to increase online visibility in the future is a wise investment.  I was once asked if SEO should be an operating expense under advertising or if it could land on the books as an asset?  I am not a tax law expert, so don’t use this as tax advice, but I tend to look at SEO as an asset that increases the bottom line on the balance sheet of a company as opposed to an advertising expense.  Why?  Because ultimately your website is an asset to your business.  If you sell your business the website value is included into the value of the organization as a whole.   If your website has SEO performed on it, the value is greater.   If you invested $1000 into a website and $1000 into SEO, the value of your companies assets, in my opinion, should equal $2000 for those two investments.

When determining to spend the extra money on SEO it is wise to consider not only the additional potential sources of revenue from an increase in customers, but also the value added to your business over the long run due to much greater exposure to customers without the cost of advertising.  SEO is an investment, not an expense.

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